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Most Popular cases

List of Most Popular Cases

  1. Maya Mills **

    Authors: Cohen, A R;

    Reference No: OB0023 Pages: 9 Published on: 1, January, 1964

    Abstract: The general manager explains why he left the mills and his differences with the managing director. In the process, he reveals a great deal about his own ambitions, goals, behaviour and personality. The case is used to illuminate the effects of Indian culture and social system on organizational behaviour and ... More

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  2. The Case Of The Multiple Ads. (B)

    Authors: Bolar, Malathi;

    Reference No: OB0140(B) Pages: 3 Published on: 1, January, 1964

    Abstract: 0 ... More

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  3. Vora and Company

    Authors: Borden, Neil H;

    Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

    Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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  4. Bharat Steel Furniture Company

    Authors: Copen, M R;

    Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

    Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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  5. Shah Mills (A) **

    Authors: Cohen, A R;

    Reference No: OB0049(A) Pages: 6 Published on: 1, January, 1964

    Abstract: The managing director wants to give more decision?making responsibility to his subordinates, but, having been autocratic in the past, he is not sure how to start. ... More

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  6. The Amit Products Limited

    Authors: Pruthi, S P S;

    Reference No: ECO0038 Pages: 9 Published on: 1, January, 1964

    Abstract: The case deals with the economic and legal implication of mergers of companies ... More

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  7. Hindustan Oil Mills Limited (A)**

    Authors: Karim, A A;

    Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

    Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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  8. Air-India (F)**

    Authors: Haynes, Warren W;

    Reference No: ECO0001(F) Pages: 7 Published on: 1, January, 1964

    Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and AirIndia in particular raised doubts about the need for additional capacity. ... More

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  9. Bright Engineering Company (J)

    Authors: Vora, M N;

    Reference No: MAR0013(J) Pages: 11 Published on: 1, January, 1964

    Abstract: Dissatisfied with the system of distribution through stockists, the top management of the firm was considering whether it should replace this distribution system by its own distribution system. Criteria for evaluating alternative systems of distribution can be discussed effectively with the help of this case. ... More

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  10. Metal Company of India (MECO) (D) **

    Authors: Cohen, A R;

    Reference No: OB0024(D) Pages: 9 Published on: 1, January, 1964

    Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More

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  11. Interview with a Young Businessman **

    Authors: Cohen, A R;

    Reference No: OB0019 Pages: 8 Published on: 1, January, 1964

    Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More

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  12. Shakti Products Limited**

    Authors: Vora, M N;

    Reference No: MAR0012 Pages: 12 Published on: 1, January, 1964

    Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More

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  13. Kartikeya Enterprise Limited**

    Authors: Jayachandran, C; Karim, A A;

    Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

    Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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  14. Metal Company of India (MECO) (C1) **

    Authors: Cohen, A R;

    Reference No: OB0024(C1) Pages: 10 Published on: 1, January, 1964

    Abstract: A description of the relationship between the rolled products sales manager and the production manager. Students analyze how the nature of their tasks contributes to their inability to coordinate. ... More

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