Most Popular cases

Authors: Dholakia, Nikhilesh;

Reference No: MAR0163 Pages: 10 Published on: 1, January, 1977

Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a longterm forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More

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Authors: Balakrishnan, K;

Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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Authors: Menon, C D;

Reference No: OB0021(D) Pages: 10 Published on: 1, January, 1977

Abstract: Extracts of the agreement reached between the company and its workmen. Can be used to evaluate bargaining strategy. ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Balakrishnan, K;

Reference No: F&A0304 Pages: 1 Published on: 1, January, 1977

Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0302 Pages: 2 Published on: 1, January, 1977

Abstract: Outlines a process-costing problem to illustrate the treatment of normal loss and abnormal loss. Does not cover abnormal gain. Also involves treatment of equivalent units of loss and closing work-in-process. ... More

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Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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Authors: Balakrishnan, K;

Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

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Authors: Issac, Akkanad M;

Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

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Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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