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Most Popular cases

List of Most Popular Cases

  1. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  2. Bank of Baroda's Branding Exercise (A)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

    Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

  3. Allegiance Corp Bank (ACB): Restructuring Private Banking?The CRM Way

    Authors: Acharya, Prachi;

    Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

    Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

  4. Edelweiss (A): Building and Managing Corporate Reputation

    Authors: Sahay, Arvind; Sharma, Nivedita;

    Reference No: MAR0416(A) Pages: 28 Published on: 21, September, 2010

    Abstract: The case tries to capture the dynamics of growth of a diversifying financial services company in the Indian context through the years 1996 to2009. The company moved through four phases expanding its products and services., It studies and evaluates how the firm used various forms of communication and internal procedures; and ... More

  5. Firm and Fair

    Authors: Bhatnagar, Deepti;

    Reference No: OB0207 Pages: 2 Published on: 18, March, 2011

    Abstract: The case deals with leadership challenges faced by the manager of a medium-sized branch of a bank. The manager is enthusiastic about enforcing discipline in his branch by applying principles he has learned in an executive development programme. Different responses by different subordinates force the manager to reflect on his ... More

  6. Work and Friendship

    Authors: Bhatnagar, Deepti;

    Reference No: OB0208 Pages: 2 Published on: 18, March, 2011

    Abstract: The case describes a situation in which a people-oriented manager is surprised by the unexpected reaction of his team members to his work-related demands. The reluctance of his team members to cooperate during a particularly busy time prompts the manager to revisit some of his assumptions and examine the appropriateness ... More

  7. Sarvodaya Kanya Vidyalaya

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: RJMC0016 Pages: 7 Published on: 31, March, 2011

    Abstract: The government school located in a resettlement colony of Delhi, had children who were first- generation learners from low income families. The school had high drop-out and high failure rate. A new principal took charge and initiated steps to establish personal rapport with children, motivated teachers to be more involved ... More

  8. Directorate of Education, Delhi

    Authors: Sharma, Rajeev; Dixit, M R; Verma, Sanjay;

    Reference No: RJMC0019 Pages: 23 Published on: 28, March, 2012

    Abstract: The case describes changes brought about in academic and administrative aspects of the Directorate of Education, Delhi, after Ms. Rina Ray, a new secretary of education, took over. When she joined office, the overall enrolment in government schools, numbering more than 900, had been declining and less than 50% of children were ... More

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