Most Popular cases

Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, Nirmala;

Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Menon, C D;

Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khurana, Rakesh; Bhandari, Labdhi R;

Reference No: MAR0195 Pages: 4 Published on: 1, January, 1978

Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Menon, C D;

Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Ramesh;

Reference No: F&A0317 Pages: 5 Published on: 1, January, 1978

Abstract: The case deals with the mechanics of preparing accounting books. It involves preparation of journal entries, "T" accounts, trial balance, adjustment entries and final accounts. It provides an understanding of the various accounting concepts, principles and conventions involved in recording business transactions. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C;

Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, Nirmala;

Reference No: PSG0035 Pages: 6 Published on: 1, January, 1978

Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Menon, C D;

Reference No: OB0056(D) Pages: 5 Published on: 1, January, 1978

Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+