Most Popular cases

Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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Authors: Sah, D C; ;

Reference No: CMA0456 Pages: 17 Published on: 17, December, 1977

Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More

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Authors: Moulik, T K;

Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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Authors: Gupta, V K;

Reference No: CMA0440 Pages: 9 Published on: 27, July, 1977

Abstract: The case deals with the problems of organizational structure for family planning and health services in UP. It discusses the areas of decentralization in relation to planning and control, keeping in view task typology. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0303 Pages: 1 Published on: 1, January, 1977

Abstract: Deals with a problem in material cost variance. Requires computation of price, mix and yield variances. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0295 Pages: 6 Published on: 1, January, 1977

Abstract: The case provides, in a summarized form, the actual performance of a mediumsized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More

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Authors: Murthy, Nirmala;

Reference No: PSG0025 Pages: 17 Published on: 1, January, 1977

Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More

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