Reference No: P&IR0210Pages: 6Published on: 30, October, 2012
Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More
Reference No: RJMC0025Pages: 15Published on: 21, December, 2012
Abstract: Mr. R. P. Singh was appointed as the new principal at the Industrial Training Institute in Mohali, Punjab in 2006. Part of the building was incomplete and several other parts were unfurnished, and maintenance was poor. Space in front of the building, meant for a lawn and a garden, was barren. ... More
Reference No: BP0354Pages: 8Published on: 25, January, 2013
Abstract: The case is based on an organization that is guided by the mission to help an under-privileged community. The strategy of the organization therefore is coloured by absence of concern for financial viablity. After becoming aware of the need to enhance operational efficiency, the CEO realizes that a re-engineering of ... More
Reference No: OB0218Pages: 18Published on: 4, July, 2015
Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: OB0221Pages: 8Published on: 16, March, 2016
Abstract: The case is about a micro to small manufacturing setup, Microsign, which has been in existence for the last thirty five years. Microsign has been growing year on year and generates a modest revenue of a little over 50 million. It proudly delivers highest quality products to its clients. The feature ... More
Reference No: BP0394Pages: 28Published on: 29, March, 2016
Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More
Reference No: OB0224Pages: 18Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
