Reference No: MAR0378Pages: 32Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More
Reference No: MAR0379Pages: 24Published on: 24, April, 2006
Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More
Reference No: MAR0380Pages: 34Published on: 26, June, 2006
Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More
Reference No: MAR0383Pages: 14Published on: 14, July, 2006
Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More
Reference No: MAR0381Pages: 10Published on: 14, July, 2006
Abstract: The case describes the situation faced by a Sales Officer who had recently taken charge of his area in a Mini Metro. He was trying to understand the dealership in his area from the point of view of their operations, performances, competition, and opportunities for improvement.
The case describes one ... More
Reference No: F&A0478Pages: 9Published on: 14, July, 2006
Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More
Reference No: MAR0382Pages: 29Published on: 14, July, 2006
Abstract: The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum Industry and the profiles of key competitors in the industry. It also briefly describes ... More
Reference No: MAR0373(A)Pages: 6Published on: 3, September, 2006
Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More
Reference No: MAR0373(D)Pages: 6Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373), "Packers, Movers & Shakers (B)" (MAR0374), and "Packers, Movers & Shakers (C)" (MAR0375). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from ... More
Reference No: MAR0373(B)Pages: 11Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More
Reference No: MAR0373(C)Pages: 4Published on: 3, September, 2006
Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373) and "Packers, Movers & Shakers (B)" (MAR0374). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. An ... More
Reference No: COMM0004Pages: 11Published on: 11, September, 2006
Abstract: This case is about the way Pragati Software Private Limited, a small but profitable software training company set up in Mumbai by an alumnus of Indian Institute of Management Ahmedabad sent away half its employees in three rounds of layoff in its tenth year. ... More
Reference No: OB0196(A)Pages: 5Published on: 1, October, 2006
Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More
