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  1. ICICI Bank: Challenges in Rural Banking

    Authors: Sahay, Arvind;

    Reference No: MAR0392 Pages: 21 Published on: 10, August, 2007

    Abstract: ICICI Bank challenge is to set up and ran an effective sales and distribution system (that is primarily non branch based) for rural Banking lending business and to scale up and so profitably. ... More

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  2. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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