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List of Most Popular Cases

  1. Lubol India Limited (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(A) Pages: 9 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

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  2. A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose

    Authors: Jain, Abhinandan K; Saha, Jahar;

    Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

    Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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  3. L & T Hydraulic Works

    Authors: Pandey, I M;

    Reference No: F&A0446 Pages: 4 Published on: 22, September, 1998

    Abstract: The case deals with a proposal to be prepared by materials manager for buying a new brand sawing machine, the purchase of which could stop sub-contracting of the cutting operation. To get the budget sanctioned, he has to justify his case before the management with attractive return on such an ... More

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  4. Hindustan Lever Limited (1997) (A)

    Authors: Pandey, I M;

    Reference No: F&A0444(A) Pages: 6 Published on: 22, September, 1998

    Abstract: The case focuses on the methodology of calculating the cost of capital. It also provides an opportunity to discuss alternative methods of computing the cost of equity in a practical setting. ... More

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  5. Patel Brass Works

    Authors: Basant, Rakesh; Chandra, Pankaj;

    Reference No: PROD0242 Pages: 15 Published on: 12, October, 1998

    Abstract: This case illustrates the linkages between technology strategy and manufacturing strategy, and highlights the role of technology spillovers in building capabilities at the firm level. The case also points towards the challenges facing programme small firms in India that seek growth. ... More

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  6. Ashima Attires (A)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

    Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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  7. ERP: Strategic Transformation at Erhardt + Leimer India Limited

    Authors: Madhavan, S Kaushika;

    Reference No: CISG0052 Pages: 18 Published on: 6, April, 1999

    Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More

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  8. Western India Heavy Chemicals Limited: Inbound and Outbound Logistics Planning

    Authors: Ravichandran, N;

    Reference No: PROD0244 Pages: 12 Published on: 28, April, 1999

    Abstract: This case describes the need to plan the incoming and outbound material logistics, in context of the chemical industry. ... More

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  9. Ferox and Xel Business (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(B) Pages: 6 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More

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  10. Ferox and Xel Business (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

    Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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  11. Royal Enfield Motors Limited

    Authors: Ravichandran, N;

    Reference No: BP0250 Pages: 31 Published on: 12, May, 1999

    Abstract: This case describes the evolution of Royal Enfield Motors Limited, its decline and recovery after the takeover by Eicher Tractor. ... More

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  12. Jasmine: A Case Study

    Authors: Banerjee, Bibek;

    Reference No: MAR0324 Pages: 19 Published on: 15, June, 1999

    Abstract: In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although Jasmine was the market leader in southern India, Mr Thomas was concerned about the stagnant growth ... More

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  13. International Cosmetics Limited

    Authors: Kalro, A H; Sastry, S Trilochan; Tripathy, Arabinda;

    Reference No: PROD0245 Pages: 5 Published on: 24, June, 1999

    Abstract: The case illustrates an operation management problem in a manufacturing process that involves batch production and the use of a furnace, requiring very long heat treatment time. The case allows the class to do bottleneck analysis and explore several alternatives for improving productivity and output. Finally, it also illustrates the ... More

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  14. Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues

    Authors: Manikutty, S;

    Reference No: BP0251 Pages: 17 Published on: 12, July, 1999

    Abstract: The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their ... More

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  15. Body Line Health Care Limited

    Authors: Raghuram, G; Banerjee, Bibek;

    Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

    Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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