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Most Popular cases

List of Most Popular Cases

  1. Amar Engineering Company Limited**

    Authors: Rao, C P;

    Reference No: MAR0081 Pages: 16 Published on: 1, January, 1969

    Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More

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  2. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  3. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  4. Tanjore Cooperative Marketing Federation (B) **

    Authors: Gupta, V K;

    Reference No: CMA0176(B) Pages: 8 Published on: 5, September, 1969

    Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More

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  5. Fertilizer Distribution Policy in Maha Palika State (B)

    Authors: Desai D.K.; Narayanan, A V S;

    Reference No: CMA0162(B) Pages: 7 Published on: 20, November, 1969

    Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More

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  6. Demand for Hybrid Bajra Seed

    Authors: Desai, D K;

    Reference No: CMA0183 Pages: 9 Published on: 20, November, 1969

    Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More

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  7. Fertilizer Distribution Policy in Maha Palika State (A)

    Authors: Desai, D.K.; Narayanan, A V S;

    Reference No: CMA0162(A) Pages: 18 Published on: 20, November, 1969

    Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More

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  8. Economic Implications of Modernization of Paddy-Rice system

    Authors: Desai, D K;

    Reference No: CMA0182 Pages: 13 Published on: 21, November, 1969

    Abstract: This paper is prepared to identify the areas of modernization required in rice processing industries and also to show how capital budgeting technique could be useful as a tool for decision making. ... More

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  9. The State Trading Corporation of India (B)**

    Authors: Kulkarni, G R;

    Reference No: BP0033(B) Pages: 7 Published on: 1, January, 1970

    Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More

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  10. Bank of Baroda (A) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

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