Most Popular cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, Nitin R;

Reference No: QM0060 Pages: 4 Published on: 1, January, 1975

Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mampilly, Paul;

Reference No: F&A0277 Pages: 12 Published on: 1, January, 1975

Abstract: The case focuses on financial planning in the smallscale industry. Assessment of requirements of funds for providing facilities and for working, and the need for phasing out commitments inconsistent with economics and financial feasibility are discussed. The major bias is, however, on assessment of working capital and preparation of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Patel, Nitin R;

Reference No: QM0051(A) Pages: 7 Published on: 1, January, 1975

Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, K R S;

Reference No: BP0061(B) Pages: 5 Published on: 1, January, 1975

Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V K: Mathur, D.P.;

Reference No: CMA0276 Pages: 14 Published on: 17, December, 1974

Abstract: An attempt is made to delineate areas of concern for modernization in post harvest paddy technology in India. A system approach has been followed different stages from paddy harvesting to the final availability of rice have been described in detail in order to find ways means of evolving a suitable ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gaikwad, V R; Misra, Sasi B;

Reference No: CMA0304 Pages: 13 Published on: 16, October, 1974

Abstract: The chief executive officer of a district (CEO) introduced some changes in methods of work and other organizational practices. He introduced PERT and CPM at the district level trained various officers in the new techniques. After his transfer from the district, the organization reverted back to the old practice. This ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Asopa, V N;

Reference No: CMA0296 Pages: 14 Published on: 16, October, 1974

Abstract: Discusses the application of the network techniques to decision-making at the district level in government systems. The illustration is a lift irrigation scheme undertaken by a Zilla Parishad. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+