Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: ECO0005(C)Pages: 7Published on: 1, January, 1966
Abstract: Deals with the problems of the long term fare policy and profit planning of the transport undertaking. Students are to discuss and analyze the company's approach, and its assumptions and limitations. ... More
Reference No: CMA0047Pages: 18Published on: 1, January, 1966
Abstract: The manager of the dairy husbandry division of Amul studies the role of green fodder in enhancement of milk yield and the measures to be taken for having adequate green fodder for the producer members. ... More
Reference No: CMA0100Pages: 5Published on: 1, January, 1966
Abstract: Deals with scheduling transport of milk from different collection centres to the centralized dairy. The importance of proper scheduling is brought out, especially in the dairy industry as late delivery at the centralized dairy causes souring of milk. Participants are asked to propose the best possible scheduling of transport. ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: ECO0005(A)Pages: 18Published on: 1, January, 1966
Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More
Reference No: CMA0088Pages: 7Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organizations viz. processing. The specific aspect dealt within this case is utilization of plant machinery. The example of a village unit is quoted where plant machinery was not used efficiently. The alternatives for avoiding such a situation ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: BP0019(C)Pages: 7Published on: 1, January, 1966
Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More
