Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and Air India in particular raised doubts about the need for additional capacity. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: PROD0020Pages: 7 Published on: 1, January, 1964
Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More
Reference No: QM0008(A)Pages: 10Published on: 1, January, 1964
Abstract: The case deals with alternatives for processing milk and focuses on the use of the linear programming technique for profit maximization and product-mix. ... More
Reference No: PROD0006(C)Pages: 5Published on: 1, January, 1964
Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: QM0015Pages: 12Published on: 1, January, 1964
Abstract: Demonstrates the use of relevant costs in a decision problem and the application of the theory of queues in deciding man- machine allocation. In solving the problems posed, it should be ensured that the class understands the exhibits. ... More
Reference No: CMA0031Pages: 11Published on: 1, January, 1965
Abstract: A lift irrigation plant owner is facing problems in supplying water to consumers. He evaluates the different alternatives in order to find out the best solution. ... More
