Reference No: CMA0260Pages: 5Published on: 6, December, 1973
Abstract: This case shows how PERT can be used in a loaning programme to reduce the time for completing the project. It also helps in planning and executing the loaning programmes more efficiently. ... More
Reference No: MAR0097Pages: 33 Published on: 1, January, 1974
Abstract: This is a case on marketing planning for a new scooter manufacturing company. Marketing decisions relate to product mix, distribution channels, promotion and pricing for the scooter being manufactured by the company. Strategic decisions like which segments of the market should be attacked at what point of time are extremely ... More
Reference No: BP0040(B)Pages: 18Published on: 1, January, 1974
Abstract: Covers the history of Synthetics and Chemicals Limited between 1958 and 1961, and describes its plans for further expansion in synthetic rubber manufacturing in the wake of the developments in the Indian petro chemical industry since 1961. Provides scope for discussing the pros and cons of further expansion. ... More
Reference No: F&A0223Pages: 5 Published on: 1, January, 1974
Abstract: Describes the budget formulation and settlement process arising out of the consultants' recommendations for providing the required linkage between the corporate management's expectations and the potential and opportunities perceived by the operating and executive managements. The nature of participation and involvement of all levels of management from corporate management to ... More
Reference No: BP0057Pages: 40Published on: 1, January, 1974
Abstract: Narrates the success of one of the oldest banks in India; identifies the changing trends over the years in the ethics of the banking business and the circumstances leading to bank nationalization; and discusses the performance budgeting system introduced by the bank for achieving these objectives. ... More
Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: F&A0233(F)Pages: 29 Published on: 1, January, 1974
Abstract: Describes the problems experienced by L&T in fixing relative profit responsibilities for its regional offices and product divisions. The nature of operations of these two centres are described and their operational characteristics highlighted. The case requires the formulation of criteria to determine profit centres and the application of such ... More
Reference No: BP0055Pages: 48Published on: 1, January, 1974
Abstract: Discusses the operational problems faced by the first company set up to manufacture complete bicycles in India; illustrates how the pricing policy (to fight competition from imported cycles) and higher wage structure became detrimental to the survival of the company; and brings out the policy of tariff protection and other ... More
