Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0195Pages: 7Published on: 26, August, 1970
Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More
Reference No: CMA0220Pages: 10Published on: 1, September, 1970
Abstract: The case is based on the loan application of a farmer submitted to the bank for expanding his Dairy Farm. The loan proposal was first processed by the Branch Manager then by the Regional Officer. The Regional Office recommended the proposal to the Agricultural Finance Department, reviewed the whole case ... More
Reference No: CMA0218Pages: 2Published on: 2, September, 1970
Abstract: A farmer in Southern India had three acres of dry land and twenty acres of wet land. Because of the uncertainty of canal irrigation, he could not extend the area under sugarcane and other wet crops. He wanted to dig a well to supplement canal irrigation. He approached one of ... More
Reference No: CMA0219Pages: 9Published on: 2, September, 1970
Abstract: A leading bank in Western India gave a loan of Rs.2,50,000 to a farmer. The first installment due was not paid according to the schedule the farmer made a request to the branch manager not to insist for immediate repayment. This matter was put up by the Head Office before ... More
Reference No: CMA0203Pages: 4Published on: 18, November, 1970
Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More
Reference No: CMA0198Pages: 7Published on: 11, December, 1970
Abstract: The case depicts the problem in the formation of a cooperative society setting up a cold storage its utilization. It tells about the behaviour of different caste groups in relation to the running the uses of the cold storage. Students can led to identify the group problems in setting up ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: PROD0003Pages: 10Published on: 1, January, 1971
Abstract: A varnish plant superintendent wants to know whether he can increase his output by about 30% without spending money on equipment. The case provides an exercise in finding out utilization of key work stations/equipment and in deciding an optimum utilization and scheduling for the required production. ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
Reference No: F&A0156(B)Pages: 16 Published on: 1, January, 1971
Abstract: A sequel to Estella Bank (A) F&A0156, this case describes the working of one of the twenty- seven training centres set up by the bank, as part of its training scheme for clerical staff, and documents data on the training scheme. ... More
Reference No: F&A0147Pages: 11Published on: 1, January, 1971
Abstract: Sanjay, the branch manager, is dissatisfied with his performance evaluation during 1965. He has doubts about the soundness of the appraisal system where five different functionaries at the head office evaluate performance. Each functionary evaluates the manager's performance with respect to the work (deposits, advances, public relations, inspection, follow-ups, etc.) for ... More
Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
