Most Popular cases

Authors: Korwar, Ashok;

Reference No: IMG0003 Pages: 8 Published on: 1, January, 1993

Abstract: Features decision about choice of export business to enter, what point in value chain to enter. ... More

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Authors: Korwar, Ashok;

Reference No: IMG0002 Pages: 17 Published on: 1, January, 1993

Abstract: Features decision to expand from traditional leather exports to footwear exports. ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Korwar, Ashok;

Reference No: IMG0005 Pages: 17 Published on: 22, February, 1994

Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More

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Authors: Korwar, Ashok;

Reference No: IMG0006 Pages: 13 Published on: 25, February, 1994

Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More

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Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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Authors: Ramachandran, K;

Reference No: BP0233 Pages: 22 Published on: 10, March, 1995

Abstract: The case provides industry data on pesticides which can be used to do competitor analysis of the industry. It also covers the origin and early stage operations of a small scale pesticides manufacturing unit. The case can be used to make industry structure analysis and formulation of strategy for newly ... More

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Authors: Korwar, Ashok;

Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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