Most Popular cases

Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0203(A) Pages: 2 Published on: 1, January, 1978

Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More

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Authors: Ramamurthy, B; Govindarajan, V;

Reference No: F&A0332 Pages: 6 Published on: 1, January, 1979

Abstract: Details a practical, reallife problem in transfer pricing. An existing system is detailed and all problems associated with the same are raised. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0215(C) Pages: 11 Published on: 1, January, 1979

Abstract: The case presents a typical situation in consumer durables marketing, highly competitive market, and extremly price conscious consumers. Product differentiation is not particularly evident. The Divisional Manager of Gujarat Industrial Distributors, who has a great deal of autonomy in developing the market strategy for the region for which he is ... More

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Authors: Mohan, Manendra;

Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0245 Pages: 5 Published on: 1, January, 1979

Abstract: The case describes the new product introduction strategies adapted by HMT for its NC machine. Subsequently, the consumer decisionmaking process was studied. In light of these findings, students are required to evaluate the introductory marketing strategies. ... More

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Authors: Vora, M N;

Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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