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Most Popular cases

List of Most Popular Cases

  1. Traditional Leather Works

    Authors: Korwar, Ashok;

    Reference No: IMG0002 Pages: 17 Published on: 1, January, 1993

    Abstract: Features decision to expand from traditional leather exports to footwear exports. ... More

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  2. Software Exports from India: An Industry Note

    Authors: Korwar, Ashok; Shah, Nayana;

    Reference No: IMG0004 Pages: 21 Published on: 1, January, 1993

    Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More

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  3. Professional Leather Works

    Authors: Korwar, Ashok;

    Reference No: IMG0003 Pages: 8 Published on: 1, January, 1993

    Abstract: Features decision about choice of export business to enter, what point in value chain to enter. ... More

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  4. National Publishing Company: Marketing of Children's Fortnightly Magazine

    Authors: Koshy, Abraham;

    Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

    Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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  5. Core Parenterals Limited

    Authors: Korwar, Ashok;

    Reference No: IMG0006 Pages: 13 Published on: 25, February, 1994

    Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More

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  6. Good Knight

    Authors: Ramachandran, K;

    Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

    Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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  7. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  8. Hindustan Lever -- International Division: `May You Live in Interesting Times' ... Old Chinese Curse

    Authors: Korwar, Ashok;

    Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

    Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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