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Most Popular cases

List of Most Popular Cases

  1. Hindustan Oil Mills Limited (A)**

    Authors: Karim, A A;

    Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

    Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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  2. Raman Fertilizers Limited**

    Authors: Vora, M N;

    Reference No: MAR0053 Pages: 14 Published on: 1, January, 1964

    Abstract: The company was expecting to change its channels of distribution from manufacturer-age-retailers to a system of direct distribution to retailers. It outlines the views of those managers who favour alternative one versus those who support the other. Information on various dimensions of costs and benefits of the two ... More

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  3. Spencer Chemical Company**

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0045 Pages: 5 Published on: 1, January, 1964

    Abstract: Discusses procurement of imported raw material from Russia, and problems of source of supply. ... More

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