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Most Popular cases

List of Most Popular Cases

  1. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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  2. Dairy: A Problem in Perspective

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0480 Pages: 33 Published on: 4, July, 1979

    Abstract: Highlights the problems in dairy at aggregate level. Gives information on growth of industry, present status, and future plans. The function of dairy cooperatives and their operation has been discussed in detail. It draws specific attention to utilization of sheep and goat milk. The problem of non-economic value of solid ... More

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  3. Cooperative processing socieities and marketing Finance in Cottons

    Authors: Ranade, C G;

    Reference No: CMA0470 Pages: 5 Published on: 20, January, 1979

    Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More

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  4. Dreamflower Talc Company

    Authors: Mohan, Manendra;

    Reference No: MAR0229 Pages: 16 Published on: 1, January, 1979

    Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics and competes in the skin preparations segment of this market with its wellknown products. This case discusses the development of Pond's Dreamflower Talc campaigns in detail. It also gives a summary of the advertisements of ... More

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  5. The Kathiawadis in Maharashtra **

    Authors: Gupta, Tirath; Maslekar, A R;

    Reference No: CMA0494 Pages: 7 Published on: 1, January, 1979

    Abstract: Grazing in forest land is an important service provided by the Indian forests to the local population. The increasing number of cattle and receding forest areas have created problems. Professional Kathiawadi graziers from Gujarat have migrated to some parts of Maharashtra where they have found new and profitable pastures in ... More

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  6. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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  7. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  8. Weavers and Cooperatives

    Authors: Moulik, T K; Agarwal, Rakesh;

    Reference No: CMA0486 Pages: 9 Published on: 1, January, 1979

    Abstract: Illustrates the management problems of handloom weavers' cooperatives vis-a-vis the responsibilities of the public handloom projects. This case particularly reflects the organizational and human resource problems of the handloom sector. ... More

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