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Most Popular cases

List of Most Popular Cases

  1. J.K. Aromatics Company

    Authors: Jaikumar, V;

    Reference No: F&A0350 Pages: 2 Published on: 1, January, 1981

    Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More

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  2. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

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  3. Short-term Versus Long-term Gains in Groundnut System

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

    Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

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  4. The Elusive Black Diamond

    Authors: Gopalkrishnan, C; Rao, Sreenivas S;

    Reference No: BP0165 Pages: 9 Published on: 1, January, 1981

    Abstract: Discusses the coal crisis and related issues like transport, labour, organizational structure, and pricing. ... More

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  5. Launching of Packeted Tea by Incoserve

    Authors: Seetharaman, S P;

    Reference No: CMA0534 Pages: 12 Published on: 1, January, 1980

    Abstract: The Chief Executive of the Industrial Cooperative Service Society gets the approval of the managing committee members to enter the marketing of packeted tea. The proposal was sent to the Director of Cooperatives for approval. The Director found that the opportunities in the loose tea market was more than that ... More

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  6. Western Pradesh Cotton Marketing Federation

    Authors: Seetharaman, S P;

    Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

    Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

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