Most Popular cases

Authors: Paul, S;

Reference No: ECO0005(A) Pages: 18 Published on: 1, January, 1966

Abstract: Gives the company background and the problems faced by the management of a city transport undertaking in a period of rising costs. The case may be used to illustrate cost functions and economies of scale. ... More

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Authors: Paul, S;

Reference No: ECO0009(A) Pages: 7 Published on: 1, January, 1966

Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More

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Authors: Paul, S;

Reference No: ECO0004 Pages: 11 Published on: 1, January, 1966

Abstract: Considers the demand, production and investment targets of the three Five Year Plans to reassess the growth prospects of the machine tools industry. The case is also concerned with the development of demand indicators for the industry as a guideline for the company's planning. "A Note on Machine Tool Industry" ... More

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Authors: Paul, S;

Reference No: ECO0009(A)-Hindi Pages: 8 Published on: 1, January, 1966

Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More

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Authors: Kulkarni, G R;

Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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Authors: Patel, S M;

Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

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Authors: George, P S;

Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0053 Pages: 14 Published on: 1, January, 1974

Abstract: History of a large Indian business house is provided to discuss intercompany investments, sole selling agency agreements, multiple subsidiary companies, and the nature of controls exercised in large groups. These topics can be discussed in the context of changing social values. ... More

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Authors: Matthai, Ravi J;

Reference No: MAR0128 Pages: 11 Published on: 1, January, 1974

Abstract: A national laboratory has changed the focus of its work from "basic" to "applied" research. The change creates new problems in relation to the "culture" of the laboratory, the organization, the motivation of scientists and boundary relationships. ... More

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Authors: Murthy, K R S;

Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

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Authors: Murthy, K R S;

Reference No: BP0061(B) Pages: 5 Published on: 1, January, 1975

Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More

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Authors: George, P S;

Reference No: CMA0334 Pages: 4 Published on: 8, August, 1975

Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More

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Authors: George, P S;

Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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Authors: George, P S;

Reference No: CMA0335(A) Pages: 6 Published on: 8, August, 1975

Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More

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