Most Popular cases

Authors: Ranade, C G; Sah, D C;

Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

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Authors: Gopalkrishnan, C; Rao, Sreenivas S;

Reference No: BP0165 Pages: 9 Published on: 1, January, 1981

Abstract: Discusses the coal crisis and related issues like transport, labour, organizational structure, and pricing. ... More

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Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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Authors: Mohan, Manendra;

Reference No: MAR0274 Pages: 13 Published on: 1, January, 1982

Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a fiveyear period. ECC was one of a group of three companies and was ... More

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Authors: Desai, D K;

Reference No: CMA0555(A) Pages: 13 Published on: 1, January, 1982

Abstract: This case deals with the problems of procurement of paddy in a monopsony situation in Sri Lanka when the Paddy Marketing Board (PMB) was the sole agent for procuring paddy from domestic sources and through imports. In the existing system PMB was paying a huge amount as interest. ... More

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Authors: Singh, Amarjeet;

Reference No: CMA0566 Pages: 11 Published on: 1, January, 1983

Abstract: Describes the working of a state-level apex fishery cooperative - MFCCA. The status of fishery industry in the state, prevalent fish marketing flows and marketing system have been included as background material. Details of the working of fishermens primary cooperative societies have been covered. An overview of the MFCCA, its ... More

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Authors: Singh, Amarjeet; Srivastava, U K;

Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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Authors: Joag, S G; Mehta, S C;

Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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