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Most Popular cases

List of Most Popular Cases

  1. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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  2. Are We Adequate?

    Authors: Moulik, T K;

    Reference No: CMA0476 Pages: 5 Published on: 9, July, 1979

    Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More

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  3. Wavin India Limited (D)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

    Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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  4. Punjab Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

    Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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  5. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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  6. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  7. The Farm Clinic

    Authors: Dixit, M R;

    Reference No: BP0197 Pages: 24 Published on: 1, January, 1987

    Abstract: This case describes the information, planning, and control systems deployed by the Syndicate Agricultural Foundation and the Syndicate Bank for implementing their farm clinic programme. Background information has been given to enable students to appreciate the context of the systems described. ... More

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  8. The International Centre for Entrepreneurship and Career Development (ICECD)

    Authors: Ramachandran, K;

    Reference No: BP0211 Pages: 3 Published on: 1, January, 1989

    Abstract: The case narrates how a woman entrepreneur successfully set up a training organization by effective networking. ... More

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  9. Image Audit of an Extension Counter of a Bank

    Authors: Rao, Sreenivas S;

    Reference No: BP0208 Pages: 4 Published on: 1, January, 1989

    Abstract: Gives results of a survey on the image of an extension counter of a nationalized bank located in an educational campus. Useful for discussing issues of how to audit the image of an organization and how to take the consequent remedial steps. ... More

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  10. Baddi's Solvent

    Authors: Ramachandran, K;

    Reference No: BP0212 Pages: 4 Published on: 1, January, 1989

    Abstract: This is the success story of a scientist turned into an entrepreneur. Through systematic planning, the company manufacturing various solvents has grown in size. ... More

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