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List of Most Popular Cases

  1. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  2. Changing Techniques for Modernization of Paddy Processing

    Authors: Desai, Bhupat M;

    Reference No: CMA0767 Pages: 7 Published on: 1, January, 1998

    Abstract: Modernization of paddy processing is important for higher efficiency. The case posts a problem of choosing one of the stages for a given amount of investment. It provides information to resolve this problem in the context of spread of HYVs in new areas and more enabling macro policy environment for ... More

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  3. Minor Irrigation Development in Dangri Watershed Area

    Authors: Singh, Gurdev;

    Reference No: CMA0632 Pages: 4 Published on: 1, January, 1986

    Abstract: A minor irrigation project has been proposed for Dangri watershed area in Haryana. The case discusses the socio-economic and administrative profile of the area and identifies the need for installation of shallow tubewells by individual farmers. It also describes the financial environment and the likely impact the proposed investment would ... More

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  4. The Accelerated Egg Machine

    Authors: Singh, Amarjeet; ;

    Reference No: CMA0479 Pages: 12 Published on: 4, July, 1979

    Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More

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  5. Vadamalai Fruit Processing Factory **

    Authors: Seetharaman, S P;

    Reference No: CMA0505 Pages: 13 Published on: 1, January, 1979

    Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More

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  6. Problem of Quality Control in Rice Industry in Ceylon

    Authors: Sharan, Girja;

    Reference No: CMA0281 Pages: 6 Published on: 6, January, 1975

    Abstract: This case discusses the problem of quality control and handling of paddy and suggests ways and means of improving these so as to increase production in rice industry. ... More

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  7. Bidi Tobacco Research Station

    Authors: Rao, T V;

    Reference No: OB0009 Pages: 9 Published on: 1, January, 1975

    Abstract: This case presents the dynamics of leadership operations in the research station of an agricultural university. This research station is very productive. An analysis of the dynamics indicates high achievement, power, affiliation and extension motives. Reactions of various categories of staff to the leadership are also presented. ... More

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  8. Khandasari Sugar Manufacturing Company **

    Authors: Gopalaswamy, T P; Gupta, V K;

    Reference No: CMA0203 Pages: 4 Published on: 18, November, 1970

    Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More

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  9. Dynamics of Modernization

    Authors: Gupta, V K;

    Reference No: CMA0178 Pages: 5 Published on: 5, September, 1969

    Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More

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  10. Opinion Leaders: Two Styles **

    Authors: Kothari, K B; Patel, K V;

    Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

    Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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  11. Exports of De-oiled Cake: Government Policy Regarding Merchant Exporters

    Authors: Desai, D.K.; Murty, A G K;

    Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

    Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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