Most Popular cases

Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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Authors: Singh, Gurdev;

Reference No: CMA0632 Pages: 4 Published on: 1, January, 1986

Abstract: A minor irrigation project has been proposed for Dangri watershed area in Haryana. The case discusses the socio-economic and administrative profile of the area and identifies the need for installation of shallow tubewells by individual farmers. It also describes the financial environment and the likely impact the proposed investment would ... More

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Authors: Jaikumar, V;

Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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Authors: Mohan, Manendra;

Reference No: MAR0275(D) Pages: 9 Published on: 1, January, 1983

Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More

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Authors: Chaudhuri, Shekhar;

Reference No: BP0174 Pages: 35 Published on: 1, January, 1983

Abstract: Punjab Tractors Limited was promoted by Punjab State Industrial Development Corporation on 27th June, 1970 at Chandigarh with the immediate main objective of setting up a plant for the manufacture of Swaraj 20 and 30 HP tractors. The case describes the process by which the product, the first major creation of Indian science ... More

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Authors: Bhandari, Labdhi R; Kulkarni, G R; Thomas, Philip S;

Reference No: BP0172 Pages: 45 Published on: 1, January, 1982

Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More

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