Reference No: BP0235(E)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More
Reference No: BP0235(F)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Communication Systems Group (CNSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. CNSG is in the business of communication equipment, including antennae, ... More
Reference No: BP0232Pages: 10Published on: 6, July, 1994
Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More
Reference No: BP0231Pages: 7Published on: 1, January, 1992
Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More
Reference No: BP0230Pages: 7Published on: 1, January, 1992
Abstract: The case discusses introduction of a new concept in air-cooling, a technologically innovative product, in the place of conventional air coolers. The entrepreneur is faced with three options of technology with various levels of capital investment requirements in the small scale sector, and other implications on the organization in terms ... More
Reference No: F&A0411(B)Pages: 13Published on: 1, January, 1991
Abstract: The case focuses on the emergence of Neycer as an acquisition target for Spartek. The case would seek discussion of Neycer's background, how it became a takeover target, the strategic fit between Neycer and Spartek, and valuation of Neycer for acquisition. The case could extend discussions on the details of ... More
Reference No: BP0227Pages: 5Published on: 1, January, 1991
Abstract: The company had initiated a night orderly officer system when the company started to supplement the night security system. For many years the practice continued even after a full-fledged security system was established. The personnel manager wants to review the system. ... More
Reference No: F&A0411(A)Pages: 26 Published on: 1, January, 1991
Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More
Reference No: BP0213Pages: 5Published on: 1, January, 1990
Abstract: Mr. Bill Meyers, President of Electronics Laboratories, is required to review three proposals regarding the future strategy of the company and make a choice.The company is a leading manufacturer of computer equipments and related office machines for small to medium size enterprise.The three proposals are 1) to produce an ... More
Reference No: BP0220(A)Pages: 11Published on: 1, January, 1990
Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More
