Reference No: MAR0275(A)Pages: 7 Published on: 1, January, 1982
Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More
Reference No: F&A0354Pages: 1Published on: 1, January, 1982
Abstract: Illustrates the approach to inventory management when the production rate is finite and the shortage cost too is finite. It brings out the fact that, in some situations, consciously allowing for shortages may be the optimum strategy. ... More
Reference No: P&IR0152(A)Pages: 10Published on: 1, January, 1982
Abstract: The case discusses the change from one type of appraisal system to another. The causes for the change, the problems of the old system and the needs of the organization in the changed environment are some of the factors considered. An appraisal format is also enclosed. ... More
Reference No: P&IR0151(A)Pages: 17 Published on: 1, January, 1982
Abstract: The case concerns a collective bargaining situation. The charter of demands along with company data and information on the union are provided. ... More
Reference No: MAR0271TECPages: 17Published on: 1, January, 1982
Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More
Reference No: ECO0284TECPages: 18Published on: 1, January, 1982
Abstract: This note presents an analysis of India's quota distribution policy for garment exports since 1979. It deals with the genesis, anatomy and working of the policies for different years, as well as a macro-level evaluation of the working of the policy. This note also reports a micro-level analysis of the results ... More
Reference No: F&A0359Pages: 6Published on: 1, January, 1982
Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More
Reference No: P&IR0152(B)Pages: 4Published on: 1, January, 1982
Abstract: The case discusses the change from one type of appraisal system to another. The causes for the change, the problems of the old system and the needs of the organization in the changed environment are some of the factors considered. An appraisal format is also enclosed. ... More
Reference No: MAR0274Pages: 13 Published on: 1, January, 1982
Abstract: The case gives the details of the business outlook and the proposed strategy for a newly set up company, Electronic Controls Corporation. The company had been founded by six technocrats and underwent rapid growth within a five year period. ECC was one of a group of three companies and was ... More
Reference No: F&A0353Pages: 3Published on: 1, January, 1982
Abstract: The case is meant to illustrate the basic concepts of inventory management. Some knowledge of EOQ is necessary. It throws light on variable lead times, discount on items purchased, and the two systems of managing inventory? the continuous review and the periodic review systems. ... More
Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
