Reference No: CMA0162(A)Pages: 18Published on: 20, November, 1969
Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More
Reference No: CMA0183Pages: 9Published on: 20, November, 1969
Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: CMA0162(B)Pages: 7Published on: 20, November, 1969
Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More
Reference No: CMA0182Pages: 13Published on: 21, November, 1969
Abstract: This paper is prepared to identify the areas of modernization required in rice processing industries and also to show how capital budgeting technique could be useful as a tool for decision making. ... More
Reference No: BP0030(A)Pages: 10Published on: 1, January, 1970
Abstract: Gives an account of events in the early stages of a proposal to establish a modern rayon tyre cord factory with foreign collaboration and foreign loans. The company is well established and is already a diversified industrial giant by Indian standards. The issues raised are: diversification into areas requiring sophisticated ... More
Reference No: P&IR0021(A)Pages: 12Published on: 1, January, 1970
Abstract: Case (A) P&IR0021(A)describes a prolonged conflict between management and workers, culminating in extreme violence. The legal, social and organizational constraints under which the management has to operate are described. It lends itself to a discussion of how industrial relations can be structured in light of concrete experience ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter-firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More