Reference No: PROD0036Pages: 6Published on: 1, January, 1966
Abstract: The plant engineer proposes to set up an internal maintenance workshop. The case provides ample material to consider this proposal against the company's existing method of operations that is mostly contractual. ... More
Reference No: ECO0011(A)Pages: 11 Published on: 1, January, 1966
Abstract: This case, which is the first in the series, gives background information on the problem, the problem itself, and the report of Analyst (A) on the demand for electric motors. The company was interested in taking up manufacture of electric motors as a new line of business and example the ... More
Reference No: ECO0071(A)Pages: 30Published on: 1, January, 1966
Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macrolevel factors such as government policy, project planning, technological change, return on investment, etc. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: CMA0036Pages: 5Published on: 1, January, 1966
Abstract: An agricultural extension officer attached to the block is trying to estimate the demand for improved seed in the block and also to organise the supply of seeds. ... More
Reference No: CMA0083Pages: 4Published on: 1, January, 1966
Abstract: This case is one of the aspects of functional management in dairying organizations, viz. procurement. The specific aspect covered in this case is on payment to the milk producers. An example of a village level milk producers' cooperative society is quoted. The secretary of this society is viewing the different ... More
Reference No: CMA0096Pages: 4Published on: 1, January, 1966
Abstract: Relates to the problem of milk procurement which is affected by the numerically dominant caste structure prevailing in the village community. It highlights functional aspects of stratification. ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More
Reference No: P&IR0041Pages: 4 Published on: 1, January, 1966
Abstract: Describes the difficulties in taking disciplinary action against a factory worker,dismissed for being caught red-handed by the law, and the delay involved. ... More