Latest published cases

Authors: Balakrishnan, K;

Reference No: F&A0324 Pages: 12 Published on: 1, January, 1978

Abstract: The third of the set, this case describes the organization's efforts to introduce budgetary control systems at the regional level. It also describes the Financial Adviser's efforts to help the regional managers prepare a set of semi-annual budgets from the trial balance generated by the financial accounting system. ... More

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Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Issac, Akkanad M;

Reference No: PROD0142(A) Pages: 20 Published on: 1, January, 1978

Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0210EX Pages: 5 Published on: 1, January, 1978

Abstract: Several newproduct idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop newproduct ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques. ... More

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Authors: Korgaonker, M.G.;

Reference No: PROD0144(E) Pages: 4 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Menon, C D;

Reference No: BP0140EX(S - 1&2) Pages: 2, 2 Published on: 1, January, 1978

Abstract: The exercises set out managerial situations using conversations in set roles. ... More

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Authors: Prasad, R Venkataramana; Malya, M Meenakshi;

Reference No: QM0136 Pages: 1 Published on: 1, January, 1978

Abstract: Presents the decision problems encountered in setting up a stall at the funfair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Korgaonker, M G;

Reference No: PROD0131TEC Pages: 4 Published on: 1, January, 1978

Abstract: This note deals with a detailed method of writing a job description and the procedures for performing job analysis. It outlines the precautions to be taken and the information to be collected during a job analysis. ... More

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Authors: Ali, Ifzal;

Reference No: ECO0250TEC Pages: 8 Published on: 1, January, 1978

Abstract: The interrelationship between agriculture and industry is analyzed in the static and dynamic contexts. In the static context, purchases by agriculture from industry and the reverse sales for intermediate and final uses are stressed. In the dynamic context, the impact of agriculture on savings, and hence on investment, is analyzed. ... More

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Authors: Vyas, V S;

Reference No: CMA0428TEC Pages: 10 Published on: 1, January, 1978

Abstract: The creation of a distinct credit agency needs special justification, if rural banks are proposed to correct some of the deficiencies of commercial banks and cooperatives. It is advisable to examine those defects in their proper context and take remedial action at the level of the commercial banks or cooperatives. ... More

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Authors: Tandon, P L;

Reference No: BP0123TEC Pages: 6 Published on: 1, January, 1978

Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures of State Trading Corporation of India. ... More

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