Reference No: CMA0531Pages: 16Published on: 1, January, 1980
Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More
Reference No: MAR0257TECPages: 13Published on: 1, January, 1980
Abstract: This note is meant for users of marketing research. It provides an understanding of purposes of research in a decision- making situation in marketing research, alternative research designs used in marketing research, and criteria/guidelines for selection and evaluation of alternative designs for specific research studies. The specific research designs ... More
Reference No: PROD0167Pages: 2 Published on: 1, January, 1980
Abstract: This case deals with the production scheduling of multiple products using a single facility for production. Production rates are assumed to be very high compared to consumption rates. There is a major setup cost for the family of products scheduled and minor set up cost for individual products. The concept ... More
Reference No: CMA0520Pages: 2Published on: 1, January, 1980
Abstract: A non-official rural development agency took up a rural works programme in Pratappur block of Hazibagh district, Bihar, to create additional irrigation facilities through excavation and construction of tanks and check dams, and to provide wage employment to local unskilled labourers. A schedule of work was prepared on the assumption ... More
Reference No: QM0151Pages: 3Published on: 1, January, 1980
Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More
Reference No: CMA0528TECPages: 5Published on: 1, January, 1980
Abstract: Contains the description of various concepts frequently confronted in the study of agricultural finance. These include agricultural finance, direct and indirect finance, financial intermediation, financial instruments, credit, loan, liquidity, leverage, collaterals or security, delinquency, default and foreclosure, various cost concepts and single proprietorship. ... More
Reference No: ECO0269TECPages: 9Published on: 1, January, 1980
Abstract: The note discusses the various risk factors involved in investment analysis, the need to consider them, and the methods to handle them in investment decisions. ... More
Reference No: MAR0254Pages: 10Published on: 1, January, 1980
Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More
Reference No: PROD0165Pages: 3 Published on: 1, January, 1980
Abstract: Deals with the problems of acceptance sampling by attributes. It involves evaluation of some sampling inspection plans used for a transcription project, and design of an inspection plan for a pre?specified average outgoing quality limit, which will ensure minimum average Total Inspection. Rectifying Inspection is presupposed and the problem ... More
Reference No: CMA0518TECPages: 12Published on: 1, January, 1980
Abstract: This note provides information for analysing the following three questions: 1. Why does the function of finance arise? 2. How have the rural households in India met their financial or rather credit needs in the last three decades? 3. What roles and objectives have the financial institutions in India visualized for meeting the ... More
Reference No: CMA0537TECPages: 19Published on: 1, January, 1980
Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More
Reference No: P&IR0002EXPages: 12Published on: 1, January, 1980
Abstract: This is an exercise to generate data regarding the personnel function in an enterprise. The views of earlier groups who have played the exercise, i.e., trade unions, managers and bureaucrats are given sequentially to understand the different approaches to the function. ... More
