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Latest published cases

List of Latest Published Cases

  1. Reinventing Marketing at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0279 Pages: 10 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  2. Reinventing Tata Steel (E): The challenge of ushering an entrepreneurial culture in the company

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267(E) Pages: 12 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  3. Reinventing Tata Steel (C): The Quest for Business Excellence

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267(C) Pages: 20 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  4. Retail Business Transformation at Tata Steel

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0282 Pages: 7 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  5. Reinventing Tata Steel (A): The Company's Situation in Late 1980's and Early 1990's

    Authors: Tripathy, Arabinda; Seshadri, D V R;

    Reference No: PROD0267(A) Pages: 11 Published on: 16, July, 2004

    Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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  6. Optimizing Route Planning in Shree Cements Limited: From Operational Solution to Effiecient Systems (D)

    Authors: Ravichandran, N; Tirupati, D;

    Reference No: PROD0260(D) Pages: 4 Published on: 1, September, 2004

    Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More

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  7. Optimizing Route Planning in Shree Cements Limited: Towards Optimal Solution (B)

    Authors: Ravichandran, N; Tirupati, D;

    Reference No: PROD0260(B) Pages: 10 Published on: 1, September, 2004

    Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More

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  8. Optimizing Route Planning in Shree Cements Limited: Towards an Operational Solution (C)

    Authors: Ravichandran, N; Tirupati, D;

    Reference No: PROD0260(C) Pages: 10 Published on: 1, September, 2004

    Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More

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  9. Optimizing Route Planning in Shree Cements Limited: Problems Formulation (A)

    Authors: Ravichandran, N; Tirupati, D;

    Reference No: PROD0260(A) Pages: 17 Published on: 1, September, 2004

    Abstract: The series of cases present an opportunity to optimize transportation cost of a cement company. On annual turnover of 6 billion (INR), 20% is spent on transportation. There are basically two options for the mode choice (Rail and Road). Broad gauge and metre gauge is an additional complication. Quantity based discounts by ... More

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  10. Aravind Eye Care System: Giving the Most Precious Gift

    Authors: Manikutty, S; Vohra, Neharika;

    Reference No: BP0299 Pages: 32 Published on: 28, October, 2004

    Abstract: The case describes the vision of Dr. Venkataswamy, the founder of Aravind Eye Hospital at Madurai, Tamilnadu, and the history of its development of places the present activities of what has grown into an eye care system in the context of the eye problems in India especially blindness. The ability ... More

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  11. Bingo Brands - Price Sensitivity Study (C): Data Analysis

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

    Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

    Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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  12. Supply Chain Management at Titan Industries Limited

    Authors: Raghuram, G;

    Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

    Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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  13. Micro Inks Ltd.

    Authors: Bhat, Ramesh; Maheshwari, Sunil Kumar; Verma, Sanjay; Shah, Payal;

    Reference No: CISG0089 Pages: 33 Published on: 1, January, 2005

    Abstract: The case focuses on a company that is the largest manufacturer of printing ink in India, 12th largest manufacturer in the world and aims to join elite group of top five ink manufactures in the world. The company has a very humane culture where loyalty to the promoters is very ... More

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  14. Chilli in Soup (A)

    Authors: Bandyopadhyay, T.; Raghuram, G; Sisodia, Neeraj;

    Reference No: CMA0811(A) Pages: 26 Published on: 1, January, 2005

    Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More

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  15. Wipro's Billion Dollar Hedge

    Authors: Varma, Jayanth R;

    Reference No: F&A0476 Pages: 10 Published on: 22, March, 2005

    Abstract: Hedging of future forecasted revenues. Accounting issues and issues of hedging policy. Economic and transaction exposure. Exchange Rate Forecasting geography: India. ... More

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