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Latest published cases

List of Latest Published Cases

  1. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  2. Strikes in Jute Industry (A)

    Authors: Verma, Pramod; Mookherjee, S; Kamat, D S;

    Reference No: P&IR0069(A) Pages: 5 Published on: 1, January, 1978

    Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More

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  3. Mridula Ice Cream Parlour (A)

    Authors: Balakrishnan, K; Jaikumar, V;

    Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

    Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

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  4. H.K. Industries Limited

    Authors: Menon, C D;

    Reference No: BP0130 Pages: 13 Published on: 1, January, 1978

    Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More

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  5. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  6. Standard Swings Limited

    Authors: Desai, P V; Bhattacharyya, S K;

    Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

    Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

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  7. Kumar Enterprises (A)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

    Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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  8. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  9. Richardson Hindustan Limited (R) : Rural Promotion

    Authors: Mohan, Manendra;

    Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

    Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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  10. Co-Optex: Financial Statements for 1975-76

    Authors: Balakrishnan, K; Raman, K S;

    Reference No: F&A0319EX Pages: 2 Published on: 1, January, 1978

    Abstract: An exercise in preparing profit/loss account, profit/loss appropriation account, and balance sheet for an apex cooperative society from its trial balance. ... More

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  11. The Kutchi Industry Limited (D) **

    Authors: Menon, C D;

    Reference No: OB0056(D) Pages: 5 Published on: 1, January, 1978

    Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More

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  12. Screening of New Product Proposals

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0209TEC Pages: 7 Published on: 1, January, 1978

    Abstract: Several models for screening newproduct proposals are described and compared. ... More

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  13. Central State Scooter Company

    Authors: Jain, Abhinandan K; Bhandari, Labdhi R;

    Reference No: MAR0191 Pages: 14 Published on: 1, January, 1978

    Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More

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  14. Strikes in Jute Industry (B)

    Authors: Verma, Pramod; Mookherjee, S; Kamat, D S;

    Reference No: P&IR0069(B) Pages: 5 Published on: 1, January, 1978

    Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Cas(A) P&IR0069() deals specifically with the strike that took place in 1969. Case (B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political problems ... More

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  15. Jindal Manufacturing Company Limited **

    Authors: Gupta, Ramesh;

    Reference No: F&A0317 Pages: 5 Published on: 1, January, 1978

    Abstract: The case deals with the mechanics of preparing accounting books. It involves preparation of journal entries, "T" accounts, trial balance, adjustment entries and final accounts. It provides an understanding of the various accounting concepts, principles and conventions involved in recording business transactions. ... More

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