Reference No: F&A0030Pages: 9Published on: 1, January, 1966
Abstract: Gives the financial ratios for a number of units in the Indian automobile industry. The student is required to make use of these ratios in the capacity of a lender, an investor, and as the financial executive of an automobile company for taking decisions in the respective areas. ... More
Reference No: ECO0071(A)Pages: 30Published on: 1, January, 1966
Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macro level factors such as government policy, project planning, technological change, return on investment, etc. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
Reference No: F&A0027Pages: 12Published on: 1, January, 1966
Abstract: Outlines a development bank's appraisal of a loan and underwriting proposal from an electrical manufacturing company. The student is required to fashion the terms and conditions of the loan. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: ECO0018Pages: 12Published on: 1, January, 1966
Abstract: The case Concerns the small car investment project about which the Government of India was to announce a decision in 1955. The problem was: In view of the existing idle capacity in the indigenous industry, and the foreign exchange shortage, was the decision to go ahead with a new Small car ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
