Reference No: F&A0169Pages: 23Published on: 1, January, 1971
Abstract: The case deals with a medium-sized textile mill's application for revision of loan limits in order to meet working capital requirements. The additional working capital is required for financing a new product mix and the consequent changes in its distribution channel. The case also gives monthly data on the fluctuations ... More
Reference No: QM0045Pages: 19Published on: 1, January, 1971
Abstract: Describes the evolution of data- processing applications in a modern textile mill over the last twenty years. The company, which started mechanization with Hollerith equipment, now has an IBM 8K system (tape oriented) and plans to go in for an IBM 360/30 system shortly. The factors responsible for the introduction of ... More
Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: MAR0091Pages: 11Published on: 1, January, 1971
Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More
Reference No: F&A0160Pages: 3Published on: 1, January, 1971
Abstract: A young engineer entrepreneur, wishing to start a manufacturing enterprise, approaches a leading commercial bank for financial assistance. The bank asks the entrepreneur to furnish forecasted financial statements. A summary of the expected (manufacturing and selling) transactions during the first year of operations is given. The student is required to ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: CMA0203Pages: 4Published on: 18, November, 1970
Abstract: This case discusses conditions under which the Khasari industry operates, problems of determining cost-volume relationship, problems in relation to the determination of breakeven volume. ... More
Reference No: CMA0195Pages: 7Published on: 26, August, 1970
Abstract: Deals with the use of transportation model technique for fertilizers. The objective is to focus on the problem of transport cost minimization in the industries in which large bulks are handled. The fertilizer industry has been taken as a case in point. ... More
Reference No: CMA0196TEC Pages: 6Published on: 25, August, 1970
Abstract: Explains the technique of transportation model taking a practical example of the fertilizer industry. It also gives information on the use of linear programming techniques to solve transportation models interpretation of the shadow prices in the transportation model. ... More
Reference No: CMA0185(D)Pages: 10Published on: 20, January, 1970
Abstract: The General Manager of Dudhudyog Dairy reviews the recommendations of the Sales Manager regarding the operations of the Dairy. Before taking action on the recommendations, the General Manager wants to verify that the recommended product-line is in conformity with the procurement targets and also tries to find out whether a ... More
Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
