Reference No: QM0101(B)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0170Pages: 9 Published on: 1, January, 1976
Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More
Reference No: BP0092(A)Pages: 8Published on: 1, January, 1976
Abstract: Describes the pressures from labour and political leaders on the government to take over a closed vanaspati unit under the Industries Act. Should it take over? What are the costs and benefits and the administrative implications of each alternative? ... More
Reference No: ECO0212TECPages: 15Published on: 1, January, 1976
Abstract: The note reviews the rationale and evolution of the industrial licensing policy in India. The various objectives of licensing are stated, and performance is then evaluated in terms of these objectives. The limitations of the licensing tool for meeting some of these objectives such as prevention of concentration, regional dispersal, ... More
Reference No: MAR0177Pages: 14Published on: 1, January, 1976
Abstract: With an eye on the fast growing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More
Reference No: QM0100(F)Pages: 20Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: BP0069(B)Pages: 5Published on: 1, January, 1976
Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More
Reference No: OB0038TECPages: 6 Published on: 1, January, 1976
Abstract: An organization is defined as a particular patterning of tasks, human skills or abilities, techniques, and formal roles. Thus, in analyzing an organization, it is useful to identify the properties of its tasks, members, techniques and structure, particularly to identify how these are related. What pattern of tasks, techniques, etc ... More
Reference No: QM0093TECPages: 8Published on: 1, January, 1976
Abstract: Discusses the general problem of designing material provisioning systems for overhaul spares. As an illustration, an overhaul system for aircraft spares is discussed. The case discusses a simulation model and the use of this model for obtaining optimal material provisioning policies. ... More
Reference No: QM0105TECPages: 28Published on: 1, January, 1976
Abstract: This is an introductory note on linear programming. It discusses the graphical solution of LP problems and gives the logic of the method of solving general LP problems. Primal and dual problems have been discussed and their relationships outlined. ... More
Reference No: MAR0175Pages: 10 Published on: 1, January, 1976
Abstract: Clearasil is an anti pimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More
