Reference No: CMA0779TECPages: 9Published on: 1, January, 2000
Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More
Reference No: CMA0792Pages: 7Published on: 1, January, 2000
Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More
Reference No: CMA0790Pages: 7Published on: 1, January, 2000
Abstract: The case raised the issues of information needs for objective planning of seed production, monitoring the implementation of the production plan, and other related decisions for Gromore Seed Company. It then examines the internal reporting system and seeks suggestions for modifications in the existing system such that needed information is ... More
Reference No: MAR0321Pages: 29Published on: 3, May, 1999
Abstract: Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km "Konkan Gap" by providing a railway connection between Roha (150 kms South of Mumbai) and Thokur (about 22 kms North of Mangalore). KRC completed the project at a ... More
Reference No: CMA0777Pages: 10Published on: 1, January, 1998
Abstract: This case examines some of the export finance related issues such as credit limit, interest rate, monitoring sanctions of export credit, etc. based on the existing norms and analyzing data of a public limited company engaged in grains and pulses processing. ... More
Reference No: CMA0776Pages: 12Published on: 1, January, 1997
Abstract: This case is on formulation and implementation of an area based project. It discusses the problems of the area, strategy, and organization of the project, investment components and financing, and benefits of the project. The case raises questions for discussion on a) concepts of watershed and technical change for the ... More
Reference No: CISG0039Pages: 3Published on: 19, August, 1996
Abstract: This case brings out the logistics planning for managing container traffic in seaports. Such a logistics planning involves the assignment of port (PORT) resources (such as quay cranes, yard cranes, prima movers, etc) to handle the loading/unloading of containers, and the transport of containers between the ships and the ... More
Reference No: IMG0013TECPages: 11Published on: 24, July, 1996
Abstract: This is a set of about 20 slides prepared using Harvard Graphics for computerized projection purposes. It outlines ideas about core competence to facilitate operationalization of the concept by managers. Its coverage includes a) the core competence effect b) the dimensions of core competence c) the tests for core competence d) ... More
Reference No: BP0235(D)Pages: 12Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More
Reference No: BP0235(B)Pages: 22Published on: 19, February, 1996
Abstract: This case describes a situation faced by a multiproduct, multidivisional company when its environment underwent a considerable change. The Electronics Corporation of India (ECIL) was formed as a public sector undertaking to develop electronics products, mainly import substitutes. ECIL had a protected and supportive environment till 1976. In this environment, ECIL ... More
Reference No: BP0235(I)Pages: 11Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Components and Special Products Group (CSPG) of ECIL, a multiproduct, multidivisional company. It deals with electronics components, active as well as passive, and sub assemblies including PCBs. The case turns around the question of what to do with a set of products ... More
Reference No: BP0235(G)Pages: 8Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More
Reference No: BP0235(E)Pages: 9Published on: 19, February, 1996
Abstract: This case describes the situation faced by the Computer Group of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. It had developed, through its own efforts, India's first computer and subsequent ... More
Reference No: BP0235(C)Pages: 29Published on: 19, February, 1996
Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More
Reference No: BP0235(A)Pages: 44Published on: 19, February, 1996
Abstract: Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating product market strategy and evolving an overall corporate strategy. Consideration has to be given to the needs of the planned nuclear programme, cash generations, opportunities of growth, and the needs ... More
