Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
Reference No: MAR0396Pages: 49Published on: 13, May, 2008
Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More
Reference No: OB0201(A)Pages: 12Published on: 15, April, 2008
Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values.
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Reference No: OB0201(B)Pages: 3Published on: 15, April, 2008
Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More
Reference No: P&IR0205Pages: 4Published on: 28, March, 2008
Abstract: The movie Harikrishanan, starring two leading actors was a commercial success but raise issues related to art, business and responsibity. ... More
Reference No: CISG0097TECPages: 26Published on: 9, October, 2007
Abstract: This note presents an overview of techniques for estimating the Software size and effort. It discusses the function point counting method in detail with illustrations. The effort estimation models based on activity based costing, economic stream (COCOMO II), and manpower deployment stream (Putnam), are presented in the note with illustrations. ... More
Reference No: CISG0096TECPages: 26Published on: 9, October, 2007
Abstract: The note attempts to provide an indrstanding of issues in the design of Object Oriented Systems (OOS). It initially illustrates the design of an information processing application through conventional structured methodology. Subsequently, it illustrates the design of the same application as an object oriented system, using the Unified Modeling Language ( ... More
Reference No: MAR0390Pages: 21Published on: 19, September, 2007
Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More
Reference No: CISG0095EXPages: 5Published on: 17, September, 2007
Abstract: The excercises consist of seven problems related to the practice of the following features of MS Project package: 1) Project Tracking 2) Import and Export of project data 3) Resource Analysis 4) Linking of multiple projects. ... More
Reference No: P&IR0202EXPages: 4Published on: 15, November, 2006
Abstract: Competencies are the underlying knowledge, skills and attributes necessary to successfully perform a job. The exercise deals with developing competency framework for specific jobs. The exercise is done in context of an academic institute which provides various courses on management. The purpose of the exercise is to study/define different ... More
Reference No: P&IR0200EXPages: 5Published on: 10, August, 2006
Abstract: Describes the experience of a middle manager in search of a job. The recruitment process, designed by a major automobile company and the offer handling process leaves a different perception on the job seeker. ... More
Reference No: CISG0093EXPages: 18Published on: 25, July, 2006
Abstract: This problem set is developed with the objective of providing practical contexts of various decision support situations which can be addressed by modelling with VBA and Excel. To solve the problems in this set the participants are required to refer material on VBA and Excel which illustrates VBA and Excel ... More
Reference No: CISG0092EXPages: 12Published on: 25, July, 2006
Abstract: This problem set is developed with an objective of providing practical contexts of various data management situations which can be solved by end-user with Access. The set has a number of problems. To solve the problems in this set the participants is required to refer to material on Ms Access ... More
Reference No: CISG0091EXPages: 43Published on: 6, June, 2006
Abstract: This problem set is developed with an objective providing practical contexts of various decision support situations which can be addressed by modelling with spreadsheets. The set has a number of problems and an integrated case. To solve the problems in this set the participant is required to refer to material ... More
