Reference No: PROD0144(C)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an air conditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: P&IR0069(B)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969- 75. Cas(A) P&IR0069() deals specifically with the strike that took place in 1969. Case (B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political problems ... More
Reference No: ECO0255TECPages: 32Published on: 1, January, 1978
Abstract: This note explains the growth, highlights major issues, and pinpoints problem areas of the cement industry. The government policy relating to the industry has been discussed broadly. The arguments have been substantiated with statistical tables. In the end, some major issues have been raised for class discussion. ... More
Reference No: QM0132(B)TECPages: 5Published on: 1, January, 1978
Abstract: Some of the variance reduction techniques are discussed, e.g. prior information, antithetic sampling, and stratified sampling; these techniques will enable the simulation user to reduce the variance of the sample estimators. ... More
Reference No: MAR0194Pages: 8Published on: 1, January, 1978
Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More
Reference No: CMA0451Pages: 6Published on: 4, November, 1977
Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More
Reference No: PROD0117Pages: 9Published on: 1, January, 1977
Abstract: The case concerns itself with the establishment of a suitable policy for purchase and stocking of the company's three major raw materials: asbestos fibre, sheet making, and pipe making felts, following the credit squeeze and the Tandon Committee's stipulated norms for inventory. The company is importing all three items, and ... More
Reference No: QM0121TECPages: 5 Published on: 1, January, 1977
Abstract: Describes techniques of sorting a tape- based file on a computer where the file is too large to be resident in the computer's memory. Methods covered in detail are balanced merging and polyphase merging. ... More
Reference No: MAR0093Pages: 16Published on: 1, January, 1977
Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More
Reference No: F&A0304Pages: 1 Published on: 1, January, 1977
Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More
Reference No: MAR0163Pages: 10Published on: 1, January, 1977
Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a long term forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More
Reference No: MAR0181(A)Pages: 6Published on: 1, January, 1977
Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More
Reference No: PROD0130TECPages: 3Published on: 1, January, 1977
Abstract: Explains the use of the process chart and assembly process chart in the study of a transformation process involving complex flow of products and subassemblies. Process chart is a powerful tool having applications in method improvement programme, layout of plant facilities, etc. By recording the flow of materials, products, etc, ... More
