Reference No: BP0014(B)Pages: 15Published on: 1, January, 1966
Abstract: The second case in this series, case (B) (BP0015) describes the policy making and operating organization of the dairy and raises the question of whether it requires change or improvement in light of the dairys objectives and the losses which it is sustaining. ... More
Reference No: ECO0045TECPages: 23Published on: 1, January, 1966
Abstract: This is an account of the leading political parties in India, with an exhaustive analysis of their economic policies and their relevance to business decision making. ... More
Reference No: P&IR0011(A)Pages: 8Published on: 1, January, 1966
Abstract: Demands are made by the Pilots' Guild for selection for jet training. Their demands, and the problems created by them for additional allowances and on seniority issues, form the basis for class discussion. ... More
Reference No: PROD0036Pages: 6Published on: 1, January, 1966
Abstract: The plant engineer proposes to set up an internal maintenance workshop. The case provides ample material to consider this proposal against the company's existing method of operations that is mostly contractual. ... More
Reference No: CMA0096Pages: 4Published on: 1, January, 1966
Abstract: Relates to the problem of milk procurement which is affected by the numerically dominant caste structure prevailing in the village community. It highlights functional aspects of stratification. ... More
Reference No: ECO0134TECPages: 13Published on: 1, January, 1966
Abstract: Deals with the implications of the goal of self?reliance for defense and economic development, two major requirements of the country, at the time of the Indo?Pakistan war. A national income forecast is attempted to indicate the pressures likely to operate on the economy. The impact of a step-up ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: ECO0011(C)Pages: 8 Published on: 1, January, 1966
Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More
Reference No: CMA0022Pages: 9Published on: 1, January, 1966
Abstract: Deals with the problem of procurement of milk from rural areas distribution to urban areas. It focuses on the problem of seasonality, price, contractual responsibilities, dealing with the rural producers. ... More
Reference No: BP0022Pages: 14Published on: 1, January, 1966
Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
