Reference No: MAR0303(C)Pages: 15Published on: 14, December, 1994
Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More
Reference No: MAR0303(A)Pages: 10Published on: 14, December, 1994
Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More
Reference No: MAR0302(A)Pages: 18Published on: 17, November, 1994
Abstract: It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic environment in India was changing rapidly due to restructuring of the economy, and ... More
Reference No: F&A0415(E)Pages: 1Published on: 7, August, 1994
Abstract: Case on the stability of beta (an important measure of risk in modern portfolio theory) over time. Focuses particularly on changes induced by structural changes in the industry. ... More
Reference No: F&A0415(D)Pages: 7Published on: 7, August, 1994
Abstract: Case on the mechanics and subtleties of the computation/estimation of beta, which is an important measure of risk in modern portfolio theory. ... More
Reference No: F&A0415(B)Pages: 3Published on: 7, August, 1994
Abstract: Case on fundamental analysis covering the complexities of adjustment for bonus and rights issues in applying the Gordon dividend growth model. ... More
Reference No: F&A0415(A)Pages: 19Published on: 7, August, 1994
Abstract: A comprehensive case covering fundamental analysis, asset allocation, market risk, hedging and short sale possibilities, linked issue of multiple instruments, interlinkages between operations in primary and secondary markets. This is the capstone case in a series of cases revolving around a rights issue by one of India's largest private sector ... More
Reference No: F&A0419Pages: 2Published on: 7, August, 1994
Abstract: A case on stock portfolio management focusing on market timing and tactical asset allocation. Highlights the role of the beta coefficient in controlling market risk. ... More
Reference No: F&A0420Pages: 2Published on: 7, August, 1994
Abstract: Case on bond portfolio management focusing on the use of duration to control interest rate risk. The case also involves problems of asset allocation required to achieve specified portfolio objectives. ... More
Reference No: BP0232Pages: 10Published on: 6, July, 1994
Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More
Reference No: IMG0006Pages: 13Published on: 25, February, 1994
Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More
