Reference No: CMA0406TECPages: 12Published on: 14, October, 1976
Abstract: The note discusses the relevance of various theoretical concepts of area planning to development tasks. It examines in particular the applicability of these concepts to tribal development. The actual processes of drawing up plans for tribal development are discussed in the context of the framework developed earlier. ... More
Reference No: CMA0397TECPages: 4Published on: 2, September, 1976
Abstract: The note discusses the major problems associated with seasonal demand of products, mainly in marketing, production, inventory, etc. A simplified illustration of the forecasting technique is incorporated in the note. ... More
Reference No: CMA0400TEC Pages: 8Published on: 2, September, 1976
Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More
Reference No: OB0095TECPages: 4Published on: 1, January, 1976
Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More
Reference No: PROD0111TECPages: 11Published on: 1, January, 1976
Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: OB0105TECPages: 16Published on: 1, January, 1976
Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More
Reference No: P&IR0132TECPages: 3Published on: 1, January, 1976
Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More
