Reference No: MAR0243Pages: 12 Published on: 1, January, 1979
Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end- users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: F&A0335EXPages: 4 Published on: 1, January, 1979
Abstract: An exercise in classification of costs, with a view to understanding the basic cost terminology. Examples from the handloom sector have been given. ... More
Reference No: ECO0264TECPages: 8 Published on: 1, January, 1979
Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More
Reference No: MAR0217TECPages: 5Published on: 1, January, 1979
Abstract: The most important job of the advertiser is to decide what he is going to say about his product. He has to promise some special benefit to the consumer, and the selection of the right promise is very important. Consumer behaviour is activated by different motives. An advertiser has to ... More
Reference No: CMA0491TECPages: 9Published on: 1, January, 1979
Abstract: Forest Development corporations have been formed in 16 state and Union Territories in India with the objective of intensive forest management through facilitating the flow of institutional finance. The note discusses the procedures and problems of acquiring institutional finance for forestry development projects. Steps to enhance bankability of such projects have ... More
Reference No: CMA0508Pages: 17Published on: 1, January, 1979
Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: PROD0151Pages: 8 Published on: 1, January, 1979
Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More
Reference No: OB0045Pages: 8 Published on: 1, January, 1979
Abstract: The personnel manager of a recently?formed handloom development corporation introduces a format and procedures for the annual performance reporting of the corporation's employees. The corporation's managing director wants to know how the performance assessment system can be improved for monitoring output and spending more effectively. ... More
Reference No: CMA0468Pages: 7Published on: 26, December, 1978
Abstract: The importance of encouraging subsidiary activities to generate additional income/employment for marginal farmers has been discussed. Financial costs of and returns from one such activity - swine rearing on a small scale - with and without subsidies from a developmental agency have been worked out. A sensitivity analysis on ... More
Reference No: CMA0467TECPages: 9Published on: 12, December, 1978
Abstract: The note presents the relevant facts to help an understanding of 1) the economic importance and 2) the current management practices and problems associated with duck rearing in India with special reference to the North-East Region. It can be used to discuss the issues involved in the management of duck farms at ... More
