Latest published cases

Authors: Ranjan, Ashish; Ranganathan, Kavitha;

Reference No: IS0134 Pages: 14 Published on: 14, March, 2018

Abstract: Digital Green is a prime example of a development intervention aimed not only at the poor but “by the poor”, as a content or knowledge disseminator to rural users The case is written in the form of multiple scenes that unfold organically to paint a bigger picture of what the ... More

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Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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Authors: Dalvadi, Yagnesh; Tilak, Madhura; Makwana, Chetna; Chand, Vijaya Sherry;

Reference No: RJMC0042 Pages: 7 Published on: 5, January, 2016

Abstract: Mr D M Patel, Senior Manager, Mobile Fish-selling Vans project, Gujarat Fisheries Central Co-operative Association Limited (GFCCA), had to present a plan to the Governing Body for the project which had been making losses for the last few years. He had GFCCA’s annual accounts for 2009-2010 with him, but ... More

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Authors: Bandyopadhyay, T.; Raghuram, G;

Reference No: CMA0811(B) Pages: 35 Published on: 12, June, 2008

Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More

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Authors: Deodhar, Satish Y; Tirupati, D;

Reference No: CMA0805 Pages: 17 Published on: 1, January, 2002

Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More

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Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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Authors: Deodhar, Satish Y;

Reference No: CMA0803 Pages: 3 Published on: 1, January, 2001

Abstract: The case is prepared to help farmers and agribusiness students understand the business of cultivating tomatoes and how to reap maximum profit from it. The case examines the cultivation of tomatoes by three agriculturalists and the methodologies they use to make their business profitable. The case also discusses the techniques ... More

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Authors: Manikutty, S;

Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0729TEC Pages: 4 Published on: 1, January, 1996

Abstract: This note discusses the pre and post-reform performance of the agricultural sector with a view to assess the latter's strategy to depend more on (barter) terms of trade for its growth. It shows that this strategy has deteriorated the growth in non-price factors as well as in agricultural production and ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0718TEC Pages: 5 Published on: 1, January, 1994

Abstract: This exercise posses a question of choosing one of the two sugar factories in private and cooperative sector for working capital assistance by a nationalised commercial bank. The readers are required to make this choice based on working capital management performance as well as agricultural and rural development activities that ... More

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