Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: BP0327Pages: 6Published on: 7, May, 2009
Abstract: SAATH is an Ahmedabad based NGO that works for the benefit of slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in terms of its approach to its programmes. All its ... More
Reference No: MAR0408TECPages: 6Published on: 7, May, 2009
Abstract: This Note details the scope and domain of ‘Experiential Marketing’ (EM) by clarifying why and how EM is a strategic orientation that a firm chooses to adopt or discard. It explains how and why this orientation cannot be adopted in parts and executed in bits. Next, this Note identifies and ... More
Reference No: OB0205(A)Pages: 22Published on: 1, May, 2009
Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More
Reference No: BP0326Pages: 10Published on: 2, April, 2009
Abstract: The case deals with the decision making problem faced by an Indian entrepreneur, Mr. Pathik Patwari, concerning diversification and growth. While his pharmaceuticals business that has seen huge growth in last few years faces industry specific challenges, the infrastructure sector as a whole appears to be lucrative in terms of ... More
Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
Reference No: P&IR0207Pages: 22Published on: 31, March, 2009
Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More
Reference No: CISG0102Pages: 24Published on: 18, March, 2009
Abstract: A project may fail because of several causes. A rigorous root cause analysis is required before the failure in addressed. In this case, the low delivery rate in a symptom and the root comes are not the people themselves, out the way the working environment in shaped by the Project ... More
Reference No: BP0325Pages: 11Published on: 24, February, 2009
Abstract: The case describes how an entrepreneur was able to build a leading organization in the education sector despite several constraints. The organization that prepares students for admission into Indian Institute of Technology through one of the toughest admission tests in the world, JEE, has been surpassing its own record of ... More
Reference No: CISG0101TECPages: 22Published on: 9, February, 2009
Abstract: Note describes key issues in design of a E-Government Portal covering both demand and supply side factors. The state of readiness in terms of technological sophistication and administrative maturity needed for launching a Portal is discussed. ... More
