Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
Reference No: BP0033(B)Pages: 7Published on: 1, January, 1970
Abstract: Includes recommendations of a committee appointed by the government to review the working of the corporation and suggest changes in the organizational structure. In the context of data provided in case (A) (BP0033), raises the issues of future strategy of the company and the policies and structure needed to implement ... More
Reference No: PROD0081TECPages: 7Published on: 1, January, 1970
Abstract: This note briefly covers the aspects of plant safety. It includes the points to be considered while implementing a safety programme, organizational structure, and the type of person to be entrusted with the safety programme. ... More
Reference No: BP0030(C)Pages: 3Published on: 1, January, 1970
Abstract: The casewriter has a talk with the General Management manager in charge of the rayon tyre cord plant of the company about his management style and philosophy. This provides a basis for discussion about the attitudes and approaches of Indian managers who have had some exposure to modern management concepts ... More
Reference No: ECO0020TECPages: 7Published on: 1, January, 1970
Abstract: The note discusses how modernization in the textile industry poses a series of related decision in the field of investment. The note was used as a part of series of cases on the textile industry. It had some topical significance when the textile industry in Ahmedabad was passing through a ... More
Reference No: BP0042TECPages: 9Published on: 1, January, 1970
Abstract: The note deals with the basic elements of the reasoning process needed in management situations for comprehending and communicating effectively through everyday language. Most of the examples in this note are drawn from "Shaldon & Sons" and "Cooper Fabrics, Inc" (Harvard Business School cases) and students' written analyses of these cases. ... More
Reference No: ECO0109Pages: 10Published on: 1, January, 1970
Abstract: The case illustrates the transitional phase in the growth of Indian business in the middle of the 19th century as also the primitive approach to business activities. In the class the case was used to emphasize how an unimaginative approach to profitmaking could bring doom to a successful career. ... More
Reference No: ECO0146Pages: 10Published on: 1, January, 1970
Abstract: The case illustrates the contribution of an academically trained person to the growth of business activities. It also symbolizes the effect of education and the environment existing in a princely state in India and the business activities. ... More
Reference No: BP0014(C)Pages: 6Published on: 1, January, 1970
Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More
Reference No: BP0030(A)Pages: 10Published on: 1, January, 1970
Abstract: Gives an account of events in the early stages of a proposal to establish a modern rayon tyre cord factory with foreign collaboration and foreign loans. The company is well established and is already a diversified industrial giant by Indian standards. The issues raised are: diversification into areas requiring sophisticated ... More
Reference No: PROD0077TECPages: 12Published on: 1, January, 1970
Abstract: Briefly covers the different kinds of maintenance practices and elaborates on preventive maintenance, its relevance, etc. This comprehensive note is based on several important books and publications on the subject. ... More
Reference No: F&A0143(B)Pages: 8 Published on: 1, January, 1970
Abstract: Deals with the problems in introducing a formal appraisal system in the bank; brings out the constraints within which branch managers evaluate their junior colleagues, especially in the absence of well- defined evaluation standards; and indicates how old procedures may continue despite modern personnel practices. ... More
Reference No: ECO0069Pages: 9Published on: 1, January, 1970
Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More
Reference No: ECO0157Pages: 12 Published on: 1, January, 1970
Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More
Reference No: CMA0182Pages: 13Published on: 21, November, 1969
Abstract: This paper is prepared to identify the areas of modernization required in rice processing industries and also to show how capital budgeting technique could be useful as a tool for decision making. ... More
