Reference No: MAR0161Pages: 8 Published on: 1, January, 1977
Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More
Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: BP0099TECPages: 4Published on: 1, January, 1977
Abstract: The note describes early socialization of a child in an Indian family, child-rearing practices, and authority in an Indian family. It provides an opportunity for discussing Indian values and attitudes towards work, time, authority and organizational life. ... More
Reference No: QM0128TECPages: 9Published on: 1, January, 1977
Abstract: Gives a description of the Statistical Package for Social Sciences (SPSS). Section 1 describes the control card preparation for accessing the SPSS system. Sections 2 and 3 explain the various facilities the system offers to the user. Finally, Section 4 gives a description of some of the statistical capabilities of the system. ... More
Reference No: OB0011Pages: 7 Published on: 1, January, 1977
Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More
Reference No: F&A0299Pages: 3Published on: 1, January, 1977
Abstract: A case in comprehensive profit variance analysis. Gives the standards for three products, the budget for the year and the actuals for a particular month. Enables generation of all variances (sales, material, labour, variable overheads and fixed overheads) to explain the difference between the actual monthly profit and the budgeted ... More
Reference No: PSG0025Pages: 17Published on: 1, January, 1977
Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More
Reference No: OB0044Pages: 3Published on: 1, January, 1977
Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More
Reference No: MAR0199Pages: 12Published on: 1, January, 1977
Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More
Reference No: BP0106Pages: 16Published on: 1, January, 1977
Abstract: Focuses on: How does one evaluate a given strategy? How does an organization exploit different opportunities? What are the abilities of the organization to take risks? What are the critical areas in a given situation and how do these affect corporate performance? ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: PROD0123TECPages: 10Published on: 1, January, 1977
Abstract: Deals with the use of work sampling for setting up output standards in a packing?cum?shipping department. As a variety of cartons/boxes are involved, time study may be impractical. Work sampling study can be conveniently used for setting up the standards. ... More
