Reference No: BP0066Pages: 13Published on: 1, January, 1975
Abstract: Focuses on the problems and challenges a management graduate faces in a company, that in the past, had relied heavily on personal appraisal for decision-making. Also provides data for systematic decision-making in an organization facing problems of growth for survival. ... More
Reference No: F&A0254Pages: 3 Published on: 1, January, 1975
Abstract: Deals with the determination of relevant costs, in a joint product situation. The situation calls for managerial decisions such as 1) pricing of the main product, 2) pricing of by product, and 3) assessment of breakeven volume for the main product. Also, attempts to convey concepts such as common costs, joint costs, unique ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: QM0051(A)Pages: 7Published on: 1, January, 1975
Abstract: Describes the situation a municipal corporation faces while computerizing some of its operational systems. The application areas are described in sufficient detail so that costs and benefits of each can be estimated. ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: F&A0278Pages: 7 Published on: 1, January, 1975
Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More
Reference No: MAR0131TECPages: 8 Published on: 1, January, 1975
Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More
Reference No: MAR0141Pages: 21Published on: 1, January, 1975
Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More
Reference No: QM0058Pages: 5 Published on: 1, January, 1975
Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More
Reference No: QM0078TECPages: 7Published on: 1, January, 1975
Abstract: Gives some well known and commonly used procedures in tests of hypotheses. Emphasis has been placed on tests based on the normality assumption. ... More
Reference No: P&IR0020Pages: 9Published on: 1, January, 1975
Abstract: The case deals with the problem of introducing a job evaluation scheme in large organizations. While the trade union cooperated in the study of various jobs and in the evaluation of the scheme, the scheme itself had to be abandoned because of the opposition from workers. The case describes the ... More
Reference No: MAR0114TECPages: 18Published on: 1, January, 1975
Abstract: This note gives a detailed version of the functioning of the organization that is the central purchase organization of the Government of India and buys the major requirements of all ministries and departments of the central government. ... More
