Reference No: F&A0072Pages: 6Published on: 1, January, 1970
Abstract: The operating costs of a particular job order have shown a sharp increase compared with the same job order executed in the previous month. The difference has arisen because the job order was machined on separate machines, each having different operating characteristics and costs. The case can be used to ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: F&A0135Pages: 13 Published on: 1, January, 1970
Abstract: The case highlights some problems relating to executive training in a bank, by describing the process of training and placement undergone by a promising trainee. Suitable for discussing the objectives and structure of executive training programmes in a bank, and the problems of incorporating training into the existing organizational structure ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: ECO0056TECPages: 14Published on: 1, January, 1970
Abstract: An application of some of the concepts developed through the technical note on inflation. A discusses of the problem of rising food prices
... More
Reference No: ECO0027Pages: 3Published on: 1, January, 1970
Abstract: An outline of the steps necessary to establish an industrial undertaking in India. The student is asked "Is there an economic rationale for these regulations ? Are there effective constitutional restanraints in the scope of these regulation ?"
... More
Reference No: BP0013Pages: 2Published on: 1, January, 1970
Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More
Reference No: BP0003Pages: 11Published on: 1, January, 1970
Abstract: A new competitive threat appears after the manager has undertaken some changes subsequent to the earlier date. The question of possible further steps, including merger with competitors, arises. ... More
Reference No: ECO0094Pages: 5Published on: 1, January, 1970
Abstract: Discusses the comparative efficiency of two winding technologies in a textile mill. Students and the author, as a project, collected the material for the case in the first place. It throws light upon areas of related decision-making in the textile process ... More
Reference No: ECO0019Pages: 13Published on: 1, January, 1970
Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a long term forecast of ... More
Reference No: ECO0016Pages: 14Published on: 1, January, 1970
Abstract: This case is about estimating the likely long term growth in demand for steel castings in the country using the end use method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More
Reference No: ECO0095Pages: 5Published on: 1, January, 1970
Abstract: The case examine a very dramatic moment in the life of a company which was to open the bills of lading relating to the imports of machinery on the day following devaluation of the rupee during June 1966. The enhanced financial commitment on the part of the company because of devaluation ... More
Reference No: P&IR0074Pages: 4Published on: 1, January, 1970
Abstract: The case gives the organization and functions of the personnel department of an international company. It describes areas of personnel management, which are centrally controlled, and areas that are decentralized in different countries. ... More
